BMW Motorrad Fan Zone debuts in Canada

The BMW Motorrad Canada Canadian Thunder Race Team will be enjoying a new home for the remainder of the 2008 Parts Canada Superbike Championship. The factory riders and crew will be enjoying race weekends under a new and much larger race awning, which not only makes working on the bikes easier, but also allows the race fans to benefit from a newly created BMW Motorrad Fan Zone.

The BMW Motorrad Canada Canadian Thunder Race Team

With the Canadian debut of the new HP2 Sport taking place at Calabogie Motorsport Park in Ontario, race fans in Western Canada were the first to officially participate in the BMW Motorrad Fan Zone. Incorporated within the new team home, race fans were able to visit this dedicated area under the team race awning and could engage with the BMW Motorrad riders – Michael Ferreira and Paul Glenn – receive an autographed team poster, enter a competition for a chance to win a BMW Prize Pack, grab the latest BMW Motorrad product brochures, and see the all new 2009 G 450 X sport enduro.

"By creating the BMW Motorrad Fan Zone, we are looking to offer some added value to the race fans that come out to cheer on the riders," says Chris Duff, Manager of Motorrad Marketing. "We want race fans to feel like they are part of team BMW by entering to win a BMW Prize Pack and walking away with an autographed poster after meeting the riders."

The dedicated BMW Motorrad Fan Zone area under the team race awning, where enthusiasts can engage with the BMW Motorrad crew

This year the BMW Motorrad Canada Thunder Team sees the 2007 National Amateur 600cc Sport Bike Championship winner Paul Glenn join Mike Ferreira on the BMW HP2 Sport. Glenn brings with him a solid background of various motorcycle road racing experiences, whereas Mike Ferreira is back with the BMW Motorrad Canada Thunder Team for his second year and looking to improve upon his sixth place finish in the 2007 championship.

The BMW Motorrad Fan Zone can be seen at the remaining Parts Canada Superbike Championship rounds this year. It will be part of the BMW Motorrad Summerfest celebrations that take place throughout this weekend during rounds three and four at Mosport International Raceway (July 17-20). The Fan Zone will also feature at rounds five and six at Atlantic Motorsport Park (August 7-10), and finally round seven at Shannonville Motorsport Park (August 28-31) to end the 2008 season. With ever increasing interest in BMW Motorrad’s race activities worldwide, this is another excellent example of showcasing the brand in front of many potential customers.

BMW Motorrad Canadian Thunder Race Team rider Michael Ferreira.