BMW Motorcycles BMW of Santa Cruz County

President

Motorcycles have been a part of my life since I was a small boy and it was in 1981 that I bought my first BMW. It was a new R80G/S, the first year of the first GS and it was a very rare and unique bike at the time. I rode that bike all over the place and explored a much less populated and much more tolerant California. I guess that I was "adventure" riding but didn't know it at the time. It's funny to think back on the reactions of people back then as they commented on my "huge" dirt bike, especially when you compare an old R80 with a modern GS . When the R100GS was released in 1988, it represented a quantum leap forward in many ways and as a fairly new dealer, I was fortunate to win a trip to Alaska from BMW to ride the bike there. Actually, I took BMW up on the kind offer of a flight to Alaska but made arrangements to ride the bike home instead of fly.

With each new GS that's been introduced, I have been as excited as a little kid when heading out on that first ride. There's no doubt that I'm one of BMW's biggest fans but the GS series in particular has been my favorite since the beginning. The GS concept has made it possible for me to travel and experience more of what life has to offer than any other form of transportation ever could have. Most recently, I had the opportunity to ride the R1200GS in South Africa and the HP2 in Spain.

My affiliation with BMW now stretches back more than 25 years and it's been over 20 years since I became a BMW dealer. BMW motorcycles have gone through drastic changes in those years and so has the very nature of this business. At one time or another, I have worn every hat, done every job in the dealership. These days, my main focus is on the Wunderlich product line and the e-commerce portion of our web site. In addition, I try to keep our computer systems working. When you send e-mail to our parts department, those e-mails go to me and I'm the one who answers the vast majority of them. I have also had the pleasure of meeting many BMW riders at the IMS shows and rallies that we have attended. The shows are a great way to get feedback about what we are doing well and getting ideas on how to improve. Our affiliation with Wunderlich began in 2000 and since then, we have been their exclusive partner in North America. We are your source when it's time to 'Complete Your BMW' with Wunderlich accessories. Our number one goal is the total satisfaction of our customers. Feel free to contact me if there is anything that I can do to make your BMW experience better.