President and Vice President

After many years of being avid motorcycle enthusiasts, and BMW of Santa Cruz County customers, Julianna and I are ecstatic to have the opportunity to share our passion for this sport as the new owners of the dealership. We are committed to continuing the traditions established by our friends Bill Plam, and Marc Corker, as well as look forward to introducing new products and accessories to our customers, as well as promoting new ways to enjoy the BMW motorcycle brand.

Prior to acquiring the dealership, we each ran successful independent businesses outside of the motorcycle industry. I am an attorney, and have practiced Family and Criminal Law in San Jose and Santa Cruz Counties for the past 15+ years. Julianna is the President and CEO of "Technology Horse, LLC", a company that provides project management services to NASA Ames Research Center, in Mountain View, California.

We are passionate about 'everything motorcycle', and currently own an R1200S, R1200GS Adventure, HP2 Sport, HP2 Enduro, and a Yamaha R1. In fact, I have owned more than 30 motorcycles (and counting) over the past 35 years, from almost every manufacturer. I ride whenever possible, and we have even ridden our BMW to New England and Quebec, twice in the last 4 years.

We look forward to welcoming to our store, both the many familiar faces that we have come to know, and new friends we look forward to meeting.